Sandra Davila is a product designer focused on creating experiences and products that resonate across cultures. Currently Senior IC Designer at Meta (Facebook and WhatsApp). Previously design leadership at Huge, Gin Lane, and Code and Theory.

Featured work

Community messaging – WhatsApp – 2024

Led design transformation of WhatsApp from 1:1 messaging to community messaging. Achieved product-market fit with 120M active communities across 120+ countries.

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Connected gym experience – Blink Fitness – 2018

Led physical-digital experience design project for NYC fitness retailer. Redesigned the front desk experience, cutting member sign-up by 3 minutes and check-in time in half.

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Loyalty program merger – PC Optimum – 2017

Led UX strategy to merge two loyalty programs into Canada’s largest. Designed digital foundation for 19M users that became #1 loyalty program nationally.

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NY.gov Government website redesign – New York State – 2014

Led digital transformation of NY.gov serving 20M residents. Tripled annual users and created design system foundations that power the site 10+ years later.