How people read their news has changed. The Globe and Mail and Code and Theory worked together to redefine how they transform the digital delivery of news.
We prepared a comprehensive digital strategy for the Globe and Mail. Then focused on relaunching their iPhone and iPad app to test the proposed digital strategy.
The ios apps set the agenda for further developments in The Globe and Mail ecosystem.
Pulling only the most important or relevant personalized content from the Globe and Mail into the app
Designing for a changing news cycle
Stories need different levels of crafting and customization. Wanted to provide editors with content packages, rich-media modules that will offer enough flexibility for accommodating peaks and lows in traffic, day parting, variations in rhythm and density and shifts in user behaviors.
My role
UX and Interaction design lead for their iPhone and iPad Native App. See the app
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