Category: The Guardian

Guardian Labs is the branded content arm of the Guardian. They create engaging stories that connect brands to audiences. Producing highly customized interactives was expensive, not scalable and inefficient. They needed tools to build digital stories for the brands and become a become a technology expertise.

Categories
The Guardian

The Guardian Labs

Guardian Labs is the branded content arm of the Guardian. They create engaging stories that connect brands to audiences. Producing highly customized interactive stories were expensive, not scalable and inefficient. They needed tools to build digital stories for the brands and become a become a technology expertise. How can the Guardian Labs deliver exceptional branded […]