Reimagining Blink Fitness customer experience Fuzz worked with Blink gym’s digital product team to frame, conceptualize, define and build innovative member experiences. As a direct result of our design and agile development approach, we were able to grow the account from a 6 week initial engagement to a one year multi-track project. With Blink I […]
Live at: https://trueblue.jetblue.com Client: Jetblue Year: 2017 Role: UX Lead (freelance at BigSpaceship) Big Spaceship Design Team:Heather Harrigan (VP Design)Syed Lagoon (UX)Jared Bell (Design) JetBlue requested Big Spaceship to redesign their digital platforms. I was involved in the foundational UX and Design phase for the redesign of the TrueBlue (trueblue.jetblue.com). My role […]
A digital experience for Loblaw’s loyalty program in Canada. Loblaw is the nation’s largest retailer, providing Canadians with grocery, pharmacy, health & beauty, apparel, banking & wireless mobile products. In 2014, Loblaw acquired Shoppers Drug Mart creating the nation’s leading food & pharmacy retailer. This meant that the company now had two loyalty programs: PC […]
Guardian Labs is the branded content arm of the Guardian. They create engaging stories that connect brands to audiences. Producing highly customized interactive stories were expensive, not scalable and inefficient. They needed tools to build digital stories for the brands and become a become a technology expertise. How can the Guardian Labs deliver exceptional branded […]
A digital foundation for the future of government services Government digital services are often held up as the worst examples of online user experience. Information is scattered across siloed agency websites without any shared structure or guidance to get users the information they are looking for. New York State’s website was an example, it was […]