Product designer

Author: sandraxi

G&M

The Globe and Mail

Post author By sandraxi
Post date March 30, 2015

How people read their news has changed. The Globe and Mail and Code and Theory worked together to redefine how they transform the digital delivery of news. We prepared a comprehensive digital strategy for the Globe and Mail. Then focused on relaunching their iPhone and iPad app to test the proposed digital strategy. The ios apps set […]

WSJ

The Wall Street Journal

Post author By sandraxi
Post date March 14, 2015

The Wall Street Journal (WSJ) is recognized today as a publisher with a strict paywall and a leader in the subscription revenue model. In order to achieve this, WSJ realized they needed to do more than simply offer content; they needed to position themselves as a service. Since then it has invested in building an […]